Avakin Life – Brastemp Metaverse Debut ⋆ Us Nerds

Avakin Life – Brastemp Metaverse Debut ⋆ Us Nerds

Combining two worlds, real and virtual, the brand was the first to enter Avakin Life with a retro refrigerator

Brastemp, similar in performance and design to home appliances, makes its debut in Metaverso, a fact that has been debated and studied by various audiences. And here in the world, he launched Brastemp Retro, the famous one refrigerator. The brand was the first home appliance brand to enter Avakin Lifethe game which is a large 3D virtual world, which simulates real life and provides a great connection to the decor.

Driven by customer needs and behaviors, metaverse engagement is another digital activity by the brand that, in addition to owning its own website, has worked tirelessly to campaign in the digital world. only, but on socially related topics. network in recent years. Entering the world of gaming is a new activity in this world where the brand already exists.

Making this design template for nearly 8 million avatars, the product will be available, for a limited time, in the decorative items section, in 7 color options, including a special Pride version, released last year, as a token of love and support. .in the LGBTQIAP+community.

Since last year, the Brastemp Retrô campaign has covered guidance in the areas of diversity and inclusion, with activities designed to make a positive impact in the community. Last year, the Retrô Pride launch campaign featured singer Pabllo Vittar to reinforce the message of love inspired by real-life stories at the “Retrô Love Radio” event, where the proceeds went to the retrozinha sale went to Casa Neon. Cunha, a refuge for LGBTQIAP+ in vulnerable social situations. This year, with the goal of becoming a partner in the community and sharing love, the campaign is supporting another building, CASA NEM, a reception center as well. By purchasing an in-game Retrô, the customer reinforces the purpose and gift to Casa Nem.Avakin Life.  photos for the public

“If Metaverso is the link between the virtual world and the real world, the Brastemp Retrô campaign is no different. With access to Metaverso, Brastemp strengthens conversations with its customers wherever they are. This campaign starts at Avakin Life, but such an important topic will not be just virtual. Donating to CASA NEM is the way we see it as a way to emphasize that all kinds of love and branding must be respected, ”said Allyne Magnoli, Director of Marketing at Whirlpool.

To represent Brastemp Retro in the gaming world, the campaign created by BFerraz has created an aesthetic through pixels that combine to create a mosaic carrying the colors of the LGBTQIAP+flag. “As far as we are concerned, we have created an algorithm that generates variable mosaics, reinforcing the idea of ​​diversity and uniqueness within a community, like us, no mosaic is the same” said Phellipe Wanderley, Talen of Senior Arts at BFerraz.Avakin Life.  photos for the public

Brastemp leads as part of popular campaigns in the world of actors and for the LGBTQIAP +community, such as Mandy Candy, Sher Macedo, Raony Phillips, Bryanna Nasck, malena SY Kalera. Mandy Candy, one of the largest voices in the translation community in Brazil, will take on the role of spokesperson for the brand, starting today (13) at 9 p.m., with “Open do Amor ”, a virtual party to be held. in his house inside Avakin Lifesent into the tube Twitch. A team full of influencers will attend the open house through their avatars and will be part of the campaign throughout June.

In addition, the campaign will also feature a special program for Brastemp’s Instagram during the month of June.

If you want to take part in this event, just download Avakin Life free from the App Store or Play Store, and create your account.

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Author

Sgt Rock 1967

Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Computer technicians and pornographers and veterans.

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