Brastemp made its first in the metaverse with the Brastemp Retro fridge, along with Avakin Life, a 3D virtual world. In addition to the special feature, influencer Mandy Candy held a virtual party on her Twitch channel with other invited influencers.
By purchasing an in-game Reto, the proceeds will be donated to asylum for LGBTQIAP+ people in vulnerable social situations.
More details below via press release.
The Metaverse is a fact that has been debated and studied by different audiences. Brastemp, similar in display and design to home appliances, is making its world debut with Brastemp Retrô, the popular minibar. The brand is the first home appliance brand to enter Avakin Life, the game that is a large 3D virtual world that simulates real life and provides a great touch to the decor.
Driven by customer needs and behaviors, metaverse engagement is another digital activity by the brand that, in addition to owning its own website, has worked tirelessly to campaign in the digital world. only, but on socially related topics. network in recent years. Entering the world of gaming is a new activity in this world where the brand already exists.
Making this design template for nearly 8 million avatars, the product will be available, for a limited time, in the decorative items section, in 7 color options, including a special Pride version, released last year, as a token of love and support. .in the LGBTQIAP+community.
Since last year, the Brastemp Retrô campaign has covered guidance in the areas of diversity and inclusion, with activities designed to make a positive impact in the community. Last year, the Retrô Pride launch campaign featured singer Pabllo Vittar to reinforce the message of love inspired by real-life stories at the “Retrô Love Radio” event, where the proceeds went to the retrozinha sale went to Casa Neon. Cunha, a refuge for LGBTQIAP+ in vulnerable social situations. This year, with the goal of becoming a partner in the community and sharing love, the campaign is supporting another building, CASA NEM, a reception center as well. By purchasing an in-game Retrô, the customer reinforces the purpose and gift to Casa Nem.
“If Metaverso is the link between the virtual world and the real world, the Brastemp Retrô campaign is no different. With access to Metaverso, Brastemp strengthens conversations with its customers wherever they are. This campaign starts at Avakin Life, but such an important topic will not be just virtual. Donating to CASA NEM is the way we see it as a way to emphasize that all kinds of love and branding must be respected, ”said Allyne Magnoli, Director of Marketing at Whirlpool.
To represent Brastemp Retro in the gaming world, the campaign created by BFerraz has created an aesthetic through pixels that combine to create a mosaic carrying the colors of the LGBTQIAP+flag. “As far as we are concerned, we have created an algorithm that generates variable mosaics, reinforcing the idea of diversity and uniqueness within a community, like us, no mosaic is the same” said Phellipe Wanderley, Talen of Senior Arts at BFerraz.
In addition, the campaign will also feature a special program for Brastemp’s Instagram during the month of June.