TBWA Chiat Day Los Angeles has promoted Bruno Regalo from director of creation head of arts & design to chief design officer. Regalo is responsible for leading the agency’s design across its entire customer base, which includes BEHR Paint, DirectTV, Gatorade, Jack in the Box, Palo Alto Networks and Quickbooks. He will lead the agency’s design process, called DxD (Design by Disruption).
TBWA’s design has been around for a long time, having a heritage dedicated to brands such as Apple, Airbnb, adidas and many more. Regalo will take the West Coast agency to the next chapter, growing its list of design customers and also being the best design center for the TBWA group in America, working with customers in Los Angeles. Angeles as well as brands and agencies throughout the region. Regalo will also play a key role in leading design control within TBWA Worldwide.
Along with the promotion, Regalo has joined the agency’s executive leadership team and will report to creative chief Renato Fernandez. He will work closely with Ben Williams, TBWA Worldwide’s chief creative expert on global design projects and become a member of TBWA’s global creative foundation. also.
For Regalo, the climb is the culmination of more than 16 years of experience working across global markets. Regalo has a proven history of establishing connections between design, narration and experience, allowing them to discover and shape the spirit of a brand, covering the entire world of communication. It is noteworthy that he has been in the field of composing works that have won international awards, including “Behind the Record” by The Recording Academy and “Music in Color” by BEHR with Katy Perry — a campaign that has changed consumer and industry behavior as a result of disruptive design and experience. .
Fernandez says: “Bruno’s love of crafts is spreading. It transforms our relationship with customers by opening the soul of each of their eyes. Bruno created DxD to be beyond the department. It is a group of companies, able to offer orchestration and innovation at the pace of culture. No one is better qualified to help us build and grow our design services as we continue to deliver a disruptive brand experience to our customers. ”
With the mantra still in beta, TBWA continues to invest in its design services. Doubling its creativity, Regalo — with TBWA’s network of experts — will usher in a new era of creativity by bringing its skills to the Web. 3.0, NFTs, 3D, animation, branding, design systems and more.
Erin Riley, CEO of TBWA Chiat Day Los Angeles, said: “Bruno’s appointment as chief design officer is a testament to his leadership in vision, respect for craftsmanship and a unique work ethic.provides experience with pioneering models who employ talent living in LA and Brazil.Bruno’s handprint is in almost every part of his work. agencies and teams have a key role to play in the success of the largest new companies.to stop design at an unprecedented depth of speed and value.In short, we have expanded our capabilities. he, increased our income and developed our culture as a living embodiment of Pirate values. ”
“With design being an integral part of the overall customer brand experience, having a strong practice at the center is never really necessary,” Williams added. “Bruno is a talented and creative leader. I am happy to partner with him as we lead the next chapter of design in collaboration. ”
Regalo said: “Similar to the big brand, TBWA has helped its customers use design to confuse the situation. I really want to help lead the organization and help bring out the spirit of the brand. through end -to -end design experience. ”