In the Metaverse, responsible AI should be a priority

In the Metaverse, responsible AI should be a priority

According to a recent report by Bloomberg Intelligence, the metaverse’s $ 800 billion market. While some are still debating what the metaverse really is, the amount of capital used and the interest around it has caught everyone’s attention.

As a matter of fact, in this new virtual world, artificial intelligence (AI) will play an important role, especially in facilitating the way we communicate. However, and on the bright side where we can interact more than ever before, AI without rules, regulations or ethical rules can have a huge impact. So, the question that sets itself, and that recently emerged in the words of Google CEO Eric Schmidt, is, “Who sets the rules?”.

We know that AI algorithms are built by humans and can follow the thinking of their creators and biases. The problem is that these data can create situations of significant discrimination, such as, for example, gender bias. Using the typical Apple Card case, how do we acknowledge that AI imposes higher credit limits on men than on women, or that some races are more vulnerable to injustice? These are the questions we need to ponder to create a more prosperous and relevant metaverse.

The truth is that a lot of AI is developed without ethical controls, something that will have to change with the advent of the metaverse. Therefore, the solution lies in the creation of ethical standards for the development of responsible AI, which permeate all organizations.

I believe that translation and communication between different languages ​​are linked to the responsibility to avoid prejudice in the metaverse. Imagine Miguel’s avatar wants to talk to Maria’s avatar, but they don’t speak the same language. How will AI interpret your message? directly? Or does it assume that the person intends not to translate the words literally so that the person can receive the message? In the metaverse, many users can communicate in their own language, through an automatic translator. However, if we maintain the impunity that AI currently faces, what we will see is the prejudice that prevails in this new virtual world.

As a language learner and founder of a company using artificial intelligence, with human innovation, to connect people on a global scale, I hope to become a polyglot in the heat of the moment. hearts of all. However, what I think is the biggest challenge, and what really catches my attention is the process that will be behind the AI ​​mechanics that will make this happen.

In the metaverse, our “human” identity will matter. Companies can use language technology to quickly translate communications into different languages, which can help build an online community, trust and inclusion. However, if we are not careful with our choice of words, technology can create prejudice or allow unethical behavior.

If you’re wondering how this could happen, let me give you an example: have you heard of Alexa in 3 years? When people know that they are interacting with technology and not with real people, they don’t feel the need to be polite. That’s why consumers are often rude to customers. chatbots, with Alexa or an automatic phone line. If we can make the Metaverse the best new world, we will have an artificial intelligence that is constantly evolving to the point where it can extract the nuance and empathy needed to truly represent humanity.

For brands, which are already spending real money on virtual fashion, they need to find ways to create a real or even better online experience that goes beyond direct interaction. It’s a high-level challenge and communication with intelligent words will be included in this journey.

In conclusion, if we know that AI is an essential tool to “speak the same language” to consumers and that no brand wants to go down in the story of being accused of discriminating against a group of people, it is necessary to improve and technology is getting better. predict pattern.

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