Metaverse: Adobe announces tools for companies to create exciting experiences-Época Negócios

Adobe announces new tools to help companies create the metaverse (Image: Reproduction/Adobe)

If big business goes next something new to try to build and redesign its products and services in metaverse, there is still no consensus on the method and purpose for the 3D virtual world. But it is clear that the creators and the professionals behind it need tools. Hence the new strategy Adobe, which announced, in the software, new features aimed at the brand and for those who will be building the virtual world. The announcement was made during the Adobe Summit – The Digital Experience Conference.

One of the innovations is the introduction of Adobe Creative Cloud (software used for image design, video editing, web development, etc.) and Adobe Experience Cloud (product and service protection that allows companies to manage the customer experience, with real -time data). According to the company, the integration of these two products will result in 3D content design solutions for companies in various fields. The first introductions planned are for Adobe Commerce, Adobe Experience Manager, Adobe Analytics and Adobe Target.

“To lead in the metaverse, brands must start creating 3D content, moving now – not only to prepare them for the future, but to make product design and the creation of commerce and e -commerce a reality. better, faster and easier, ”said Scott Belsky, head of products and executive vice president, Adobe Creative Cloud.

Augmented reality shopping

Later this year, the company will expand its 3D capabilities in the Substance 3D Collection with a new app called Substance 3D Modeler, which makes the collection a professional solution for 3D images and experiences.

Adobe also said it will continue to integrate 3D content, effects and features into its Creative Cloud app, using recent integrations with Illustrator and After Effects. In addition, the company offers a tool to create an augmented reality experience, Adobe Aero.

Today, Adobe’s 3D tools are already being used in immersive games, such as fortnite, roblox, tara-pahazavam SY Flight simulator. They are also used to create unique entertainment experiences, including dune, The Mandalorian SY Blade Runner 2049.

The company is also looking ahead to immersive tools, including tools that will empower the company to bring e-commerce experiences to the metaverse and other virtual and digital experiences. The goal is to launch an augmented reality (AR) shopping feature that allows retailers to incorporate AR branding into digital images on their websites. Customers can take a picture of a product on the Internet and automatically see its size and shape in their home-combining the virtual and physical worlds.

era of BUSINESS contacted Adobe’s advice to see if the update would be available to customers and users in Brazil, but there has been no response since this report was released.

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