“Musicverse”: what the future of music will look like in the metaverse – Época Negócios

Pixelynx wants to combine music, games and the metaverse (Image: Playback)

Imagine you are walking down the street with your phone in your hand and the camera is on. On the screen, you can see a beautiful digital sculpture on the sidebar edited with references to that music album that don’t leave your playlist. This sculpture is intertwined: you can move it and, then, you can access the song of the artist in question, a small toy created by the band and an NFT element for the fans. This product, when purchased, can bring a more virtual experience to the buyer.

This is one of the experiences that can be done in ‘musicverse‘, a mixture of music and the metaverse. The technology has already captured the attention of the music industry giants, and among its fans – and possibly pioneers – are PIXELYNX. Working with Globant, the Silicon Valley company is creating a digital platform that promises to strengthen the relationship between artists and fans, using new technologies.

Built by fans of the future of the music industry, PIXELYNX will release the first version of this hybrid world that connects creators and fans in April. “What we do is a tension between music, games and blockchain. The idea is to be able to see the virtual world around you, unlocking the music experience, ”said Inder Phull CEO.

Inder Phull, pixelynx, (Image: Disclosure)

Inder Phull is the CEO of PIXELYNX (Photo: Announcement)

For Phull, the platform will do more than change the way people consume and relate to music. It’s also a time for artists and bands to fund their work. With NFTs, and from the smart contract technology that these signals allow, it will be possible, for example, to determine the percentage of revenue to the recording industry and the music.

“So every time this NFT gets paid, the artist gets paid immediately. It will be a completely transparent form of fundraising. It’s an advantage of the blockchain, ”Phull said. NFT, he explained, has the advantage that it can also be sold in the secondary market, which can create an environment among the fans of the band. Among the things that musicians can create are virtual costumes and personal artifacts.

In addition to NFTs and blockchain, the ‘musicverse’ will have another major pillar: gamification. For Phull, the gaming market has characteristics that can be conveyed to music: negotiation, the potential to build a community and the excitement they generate for fans. “The key is to develop interesting mechanics, games and technology that allow for this connection between the two worlds,” he said.

But will we have such an exciting experience in this musical metaverse that we will leave the big shows and special events? None of that. At least not for PIXELYNX. The method, he says, is to incorporate something new into the current experience. “Physical contact is going to be the most important experience a fan can have. I don’t think there’s much doubt about that. I like to think of ‘music’ as a new fabric created by artists and a time when they can build something impossible in the physical world. ”

Check out the full interview given by PIXELYNX CEO Inder Phull era of BUSINESS.

How will this new music streaming experience that Pixelynx has created with metaverse look like? What is the role of the game?
We have always believed that games will play an important role in the future of the music industry. We see so many opportunities for communication, community building and the excitement that comes with it. If you think about how music is consumed, it hasn’t changed much over time. The experience is the same – whether listening to music on vinyl, CD, Spotify or other streaming platforms. We felt there was an opportunity to make music more negotiable. What we do is a mix of music, games and blockchain. Our first product will be released in April, with Niantic [criadora do jogo de realidade aumentada Pokemon Go]. The idea is to be able to see the world around you, opening up a musical experience. This is the first feature in the world that gives artists the ability to create hybrid reality that can be identified and collected by fans.

Have you defined which group will start this metaverse?
Yes. We have a number of groups and artists working with us. The list will be announced soon. We will be doing a big campaign for fans to see and collect different NFTs, which can still be worked on with the band. The more limited beta version will start in April, and starting in May, the platform should be open to the public.

Many companies have used projects to create the metaverse, including major technologies. But there is still no definition of what this immersive online world will look like. What can you say about what the PIXELYNX metaverse will look like?
I agree with you. It is a new world, and there are still many different ideas about what the weather will be like. When we think of the metaverse, we imagine technologies that will be compatible, such as blockchain and web3, that carry cryptocurrencies and NFTs. NFTs are important because they bring up property issues. In our metaverse, NFTs and cryptos play an important role.

I have concerns about the existence of a single metaverse. It is probably a combination of many digital worlds. Meta builds its own world, Roblox already has its own metaversion, and the definition of each changes. To us, it’s a network that connects different platforms, allowing people to connect and connect with each other to consume content. Pixelynx will be one of those platforms. So I see it as a connection to more worlds than one world or one place.

if PIXELYNXhow do people enter this virtual world?
In this case it is possible to directly access the music metaverse directly on the phone. Then, the goal is to release versions for desktops and games as well. At first, it will be like a mobile game that brings this proposal to also explore the real world, with items that you collect and can be activated and used on a mobile or desktop. For us this is a simple example of developing a metaverse ecosystem. So, when a fan collects a piece of music, he or she can go to a concert, in the real world, and open it. Then he can go home and start playing on his computer, laptop or mobile phone. But, of course, we plan to grow more in terms of inclusion and communication. This is only the first step: mobile and desktop work together.

Working with Pokemon Go’s Niantic to create the ‘musicverse’. How has the game’s augmented reality experience helped you?
Surprisingly, because Niantic has open source software that allows you to create augmented reality universes. That’s great, because without them we wouldn’t be able to pull off this vision I’ve described here.

How do you see the role of NFT in this process? Is it also a way to empower artists?
Yes, and I think it’s a good fit for artists and fans alike. From the artist’s point of view, the idea of ​​NFTs is interesting, because he can, by intelligent agreement, determine that, for example, 60% of this product belongs to the author and 40%. is owned by a recording company. Another interesting issue is that this NFT is still relevant in the secondary market. So, when fans buy NFT from an artist, they can trade with each other, creating an environment between them to buy and sell that brand. And even in the secondary market, every time an NFT is sold, the owner of that share can get a percentage.

Another aspect of NFT is its creativity. In this sense, NFT is a code stored in a blockchain. You can create new gamified mechanics to evolve your NFT. An artist can issue an NFT and prepare it to change or evolve after it has been sold multiple times. There are many layers that can make this property a musician’s money, in addition to bringing in new ways to deal with the rights to that creation. In addition to Spotify and other platforms, we are opening up more to the music industry. And it’s a challenge.

And how will you relate to the artists? Will they be able to make them create these experiences?
Indeed. In this first year, we will be working closely with artists to create experiences that are most relevant to them. As we move on to the next step, the idea is that we can create an open use format, accessible to all artists. And then they can get on stage and make whatever they want to offer to the fans.

Do you think that in the future it still makes sense to have big music shows that bring together thousands of people?
We will never completely repeat the physical experience. At least with the technology we have now. But it’s important to say that we at Pixelynx aren’t trying to recreate reality. We believe that the opportunity here is to create stories and experiences that would never be possible in the world of physics. The idea is not to take people off the show and get into the metaverse. We want to bring the virtual experience to fans, who can experience new visions about the artist.

How does the PIXELYNX lab work? What kind of projects do you plan to fund?
We support startups that share our vision. We provide access to capital, access to marketing experts and management advice. At a higher level, we help you figure out the best way to make money from your work in all of these areas. Labs aims to support the future of music in the metaverse. We want to create this environment together.

And what do you think the music experience will be like in this hybrid world?
You used a big word: ‘hybrid’. I think this is where we go. The artist wants to continue the show, because it’s a way to connect with fans, a unique experience. But there is an opportunity to create a connection between physics and digital. The key is to develop interesting mechanics, games and technology that allow for this connection between the two worlds.

And do you know Brazilian music? Do you think there is a time to work with the music market in Brazil?
For sure! There are a number of artists, including electronic music, that we really like to work with. We even have collaborations with some Brazilian artists, but we still can’t announce it. But we are also very interested in country music and the game market. Brazil has a strong gambling culture. We want to create more partnerships there.

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