This coming Monday (20), a large screen will appear in Times Square, a popular street in New York, USA, showcasing the work of more than a hundred photographers around the world. Among them is a Brazilian: Livia Elektra, 32. She is one of the big names in the NFT art market — we explain the meaning below below — and an activist in the inclusion of women in the nest.
NFT is an abbreviation for “Unusable Token”, or unusable token, in Portuguese. It is a technology born with the idea of creating intelligent contracts and acting as a certificate of the authenticity of documents in digital form. That is, it provides the guarantee seal confirming that it is the original version.
But NFT is popular in the digital art scene. “Technology gives digital work reliability and proves to be unique in the world,” he said. “Our lives are already online and the trend is that, from now on, it’s going to be even more so. People are buying these jobs as digital property,” the photographer continued. The Neymar player, for example, is a job seeker at NFT and has a portfolio of $ 1.3 million.
Today, Brazilians are involved in the casting of NFTPhotographers, an organization that monitors artists who use technology and connects them to collectors. Elektra’s image will be displayed on the LED screen of the Marriott Marquis hotel.
Livia met NFT technology in February 2021. At that time, American singer The Weeknd released a song with a record of authenticity, which caught the attention of photographers. A month later, he decided to sell his first job on the same scheme. “It’s a turning point for me.
Lívia said the NFT market ensures that artists can earn more directly. “A musician, for example, can sell his work without needing a record company. Then, even if that work is resold, he gets a percentage of the sale. I think that will provide a balance in how to pay for it. it’s a record company and a platform for artists. ”, he said.
Women represent 16% of the NFT market
In 2019 and 2020, according to a report by art market research firm ArtTactic, women accounted for 5% of the global NFT sales and 16% of the NFT art market. just.
“There is still a long way to go for that balance between men and women. They are still the most numerous,” he said. “We’re few in investing in cryptocurrencies. So, from the moment you have this technology that relies on cryptocurrency, women are already struggling.”
buy or sell NFTs it is necessary to do transactions through cryptocurrencies – a common name for dedicated digital currencies. NFT and cryptocurrencies are technologies of the same origin: blockchain networks (the English word means “blockchain”, literally translated, used to describe the system by which cryptocurrencies operate).
That’s why she and nine other experts in the NFT market have set up a program to empower women to enter this field. The project, called EVE NFT, empowers women to invest in the cryptocurrency market and invest in NFT.
“This technology is just beginning, so now is the time for us to go in or out together, face to face with men. The more women we bring in now, in a few years there won’t be much change and we can achieve what we want in the future. We want to show that to invest in cryptocurrency she doesn’t need a husband, she doesn’t need a man, anyone. He can do it alone. “
The photographer has already done cover artiste
Lívia was born in Lorena, downtown São Paulo, and entered the art world at the age of 12, when she wrote her first song and formed a female band, Fake Number, a group that had been with him for ten years. At the age of 15, his work moved him to the capital city, São Paulo.
While with the band, he began writing shows and tours. When that was done, the image stopped. From then on, he began taking professional photography with music and doing covers for artists. The photographer has done covers in various forms, such as Wesley Safadão-the artist he photographed most for the cover, five times-Luísa Sonza, Léo Santana, Vitão, Simone e Simaria and Dennis DJ.
“I tried to combine my musical role with photography,” he said. “Even though I stopped singing, I still wanted to integrate into this world where I knew a lot of people as well.”
She has worked with many different artists in a variety of forms which has helped her become a photographer today. “The biggest challenge, in making a cover, is to create a scene that shows the artist’s style. It touches our ability.”